Following the initial joint announcement to make the world’s first FIFA World Cup available in 3D, FIFA and Sony Corporation have unveiled insights into what the football fans around the globe can expect from this innovative undertaking to add a third dimension to the football viewing experience.

Coinciding with the rapidly growing consumer interest in 3D fuelled by the release of blockbuster movie titles in 3D and impending launch of 3D TV sets for the home, the first ever FIFA World Cup in 3D will further capture the excitement for millions of football fans around the globe.

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